Alarmed at expanding waistlines around the world, the UN's health agency has urged countries to get serious about reining in a ballooning obesity crisis, proposing an action plan that includes taxing unhealthy snacks and rules against marketing junk food to children.
Photo by Ronaldo Schemidt |
Once
considered only a problem in high-income countries like the United States , where nearly 70 percent of the
adult population is overweight, obesity is now growing fastest in developing
nations in Africa and Latin America , according
to the World Health Organisation (WHO).
As
the urgency to tackle the crisis grows, member countries of the UN body late on
Monday adopted a 2013-2020 action plan to fight against diseases like
cardiovascular illness, cancer, and chronic diabetes.
"The
cost of inaction far outweighs the cost of taking action," the body said.
The
plan, which targets risky lifestyle choices such as smoking, alcohol consumption
and an unhealthy diet, includes a goal to halt the rise in global obesity
levels by 2020.
"The
fight against obesity is... one of the most important factors in fighting
noncommunicable diseases," Francesco Branca, WHO's head of nutrition for
health and development, told reporters in Geneva .
Obesity
levels nearly doubled between 1980 and 2008, when at least one in three adults
worldwide was overweight and around one in 10 was considered obese, according
to the WHO.
At
least 2.8 million adults die each year as a result of being overweight or
obese, not counting the large percentages of diabetes, heart disease and cancer
cases attributable to being overweight, according to the UN agency's numbers.
The
world's fattest country is the tiny South Pacific island nation of Nauru ,
where 71 percent of the population is considered obese, WHO figures show.
The
newly adopted plan "is extremely important in addressing one of the most
devastating health crises of our time," said John Stewart of the watchdog
Corporate Accountability International, describing obesity as "an
epidemic".
Since
foods high in fat, sugar and salt are often cheaper than healthier
alternatives, the battle against the bulge is increasingly spreading to poorer
nations, observers say.
"In
many high-income countries the problem is levelling off, but the worst problems
we see are in low- and middle-income countries where the rate of obesity... is
increasing at a very fast pace," Godfrey Xuereb, a WHO expert on the
issue, told AFP.
The
new WHO plan calls for a range of measures to stymy obesity's upward trend,
including urging food and beverage companies to cut levels of salt and sugar in
their products, replace saturated and trans-fats with unsaturated fats, and
reduce portion sizes.
And
in a world where more than 40 million children under the age of five are
overweight, it also calls on countries to strictly control the marketing of
unhealthy foods and drinks to children.
Taking
on marketing aimed at youngsters was "incredibly important," Stewart
told AFP, insisting that food and beverage corporations for too long have been
"taking advantage of children's inherent vulnerabilities by marketing them
unhealthy food that makes them sick."
The
industry itself has welcomed most of the WHO proposals, claiming it had already
made strides both in "reformulating" existing products to make them
healthier and in voluntarily reining in the advertising of unhealthy foods and
drinks to youngsters.
The
recommended actions "are ones we support and have been implementing on a
voluntary basis since 2004," said Jane Reid of the International Food an
Beverage Alliance, which represents the world's largest food and drink
corporations, including Coca-Cola, McDonald's and Nestle.
The
organisation, which maintains that voluntary action and self-regulation by
companies is the answer to the obesity problem, was less supportive of the WHO
plan's call for countries to consider taxing unhealthy foods and subsidising
healthier choices in a bid to impact eating habits.
"Fiscal
measures aimed specifically to change behaviour are complex to design and
enforce," Reid wrote in an email to AFP, adding there was little proof
such taxes would help improve eating habits.
And,
she maintained, a food tax "would be felt hardest by low-income families,"
who might "compensate for unanticipated budget shortfalls by buying more
energy-dense, lower-nutrient foods."
Stewart
meanwhile cautioned against giving the industry players widely blamed for the
obesity epidemic too much say in how to solve the problem.
"What
we really need are statutory regulations that are binding and make a real
impact on kids' health," he said.
Source:
ph.news.yahoo.com by Nina Larson
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